There is a tiny little debate happening, although it might have been caused by a misunderstanding. It has been brought up that sometimes we need to look at the programming, if (and there it is, if) the programming is no longer selling. We also have to look at the marketing messages and branding, the audience…
Do you want to get a good lather going for audience development? I know you have heard me mention outreach before, but I’m not sure everyone has taken action. There are two ways to develop an audience. You can throw tons of money into marketing efforts, and if you have the tons of money to…
For my Monday Moment, I wanted to remind all of you that using Twitter is not all about “me, me, me.” I have seen various artists and arts organizations posting a stream of marketing messages to like them on Facebook, or check out our YouTube or repeated tweets about their upcoming show. Twitter is meant…
I had a conversation with an arts center yesterday. They mentioned that they are working with a marketing company and are busy pulling their target audience information after some research. I was concerned that they were only going as far as to target demographics, such as age, gender, income, zip code, etc. It is good…
In my area, it is Open Studios time. These are events where artists open up their home studios to invite visitors to get to know them and to see their art that is for sale. I go to this event almost every year to visit some of my favorite artists in the area. I…
I have been seeing a great deal of discussion on pricing in terms of outreaching to build an audience. Dynamic pricing has been discussed (think airline pricing with prices being lower with earlier purchase). Also, Groupons or Living Social, or coupon sales have been discussed. Both options can build “butts in seats,” but do they…
This will be a quick one. I have been noticing more lately the “click like to help us get to 100 fans” or “4 more until 300 Twitter followers.” In one way, it is good to get the request out there for more people to be interested in your Facebook fan page or Twitter feed,…
I am back from vacation and have been waiting for the next topic to come to me. As I was having dinner with a colleague, the discussion turned to the lack of audience development for visual artists, or rather visual artists are not using audience development. The conversation continued with my thoughts about how visual…
I have been hearing a variety of excuses why some organizations and artists are not using audience development. In this blog, I would like to take the time to provide answers for the top three excuses. 1. I am an individual artist so I do not need audience development. Audience development is for anyone and…
I have lightly touched upon this subject before, but I felt it was good timing for me to approach it again. I was recently contacted by an organization that is in need of filling their seats, “we need butts in seats!” They needed someone who could guarantee butts in seats in order to make…
ADS Founder — Shoshana Fanizza
Tip Jar
Purchase Our Books!
