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Audience Development Specialists – an open letter

Posted On September 20, 2011 By Shoshana

Lately I have been reading Seth Godin’s blog which is mainly about being honest with yourself so you can run your business more openly and directly (and you will reap the benefits).  At least, this is the message that keeps coming to me each time I read one of his posts. He also is a… 

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Audience Development Specialists – 2011 resolution for new direction!

Posted On January 3, 2011 By Shoshana

Today is the first business day of 2011. I hope you took some time today (or scheduled for this week) to evaluate your 2010. I took time today to process the year 2010 for Audience Development Specialists.  Now entering my fourth year of business, I am proud of what has been accomplished.  When all the… 

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ADS Founder — Shoshana Fanizza

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Carol Olson

“Working with Shoshana was the next right step for our 76 year old community chorus. She directed the organization to be patron centered and to view all patron interactions from their perspective. We experienced a 71% increase in audiences last season. That’s because we have a new viewpoint: from the outside in, instead of the inside out. It’s a continuous process, but we have experienced exciting results! Thanks Shoshana!” —Carol Olson, Executive Director of VOCI (Voices of Canton, Inc.)

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