I saw this article this morning: Utah Opera helps visually impaired patrons feel the costumes, props and words of ‘The Magic . It made me happy to know that this program and programs like this one exist. Connecting people to the art in ways they can participate is truly what audience development is about. It’s…
In terms of good audience development, building relationships with your patrons is key. However, time and time again I see many artists and arts organizations forget to spend time on and with their most valuable patrons. We seem to be doing business backwards. We reward our newcomers with discounts and extra attention and the only…
ADS Founder — Shoshana Fanizza
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