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Smooth sailing for audience building?

Posted On April 28, 2014 By Shoshana

I hope you had a good weekend!  I went sailing on Saturday.  I had no idea how much concentration is required for do-it-yourself sailing. It was just the two of us. We had to put up the mast and get the boat to the dock.  I didn’t have the strength to help him lock in… 

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3 audience development tips we can learn from churches

Posted On January 27, 2014 By Shoshana

  Back in 2008, I mentioned in passing that we can learn a great deal from churches.  I wanted to reiterate this thought and elaborate. Churches have audience development in mind right away.  Here is my personal story about joining a congregation in the Chicago area:   1. I was feeling the desire to become… 

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Showing up and committing to audience development

Posted On February 23, 2012 By Shoshana

As I mentioned in my latest audience development tip of the day: Showing up in the present, I made a suggestion to start focusing on the present moment instead of the past and the future.  The only way we are going to create an audience that reflects people of today is to actually commit to… 

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ADS Founder — Shoshana Fanizza

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Boulder County Arts Alliance

“Shoshana’s orchestration of her workshops is a good demonstration of audience development in action. People mentioned to us they heard from her the next day to thank them for coming. I think that’s an unusual and pleasing post-workshop experience!” —Charlotte LaSasso, Communications Director

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