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Audience Development and lessons from Vegas

Posted On May 27, 2011 By Shoshana

I have been a little quiet this week due to needing to catch up from my Las Vegas extended weekend trip.  I have blogged in the past about how the lessons are all around us, and while I was in Vegas, there were definite lessons that presented themselves for me to learn from.  Here are… 

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Audience development – lessons to be learned

Posted On March 23, 2011 By Shoshana

Today I came across this article: Fund for the Arts ponders new ways, director in post-Allan Cowen era It was a very open and honest article about mistakes that have been made and the consequences that resulted from these mistakes.  If arts organizations want to not only survive, but thrive, we need to point out… 

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Big announcement for Audience Development for the Arts!

Posted On March 3, 2011 By Shoshana

I have been missing in action the past week in order to work on a project near and dear to my heart.  I have been seeing a need for an audience development for the arts conference,  a place to actually learn a few of the ins and outs while being able to exchange ideas with… 

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Audience development, Rocco and the buzz

Posted On February 2, 2011 By Shoshana

There has been a good discussion happening since Rocco Landesman, chairman of the NEA, had the audacity ( ;O) )  to point out that arts organizations should downsize or collaborate more due to high supply and low demand: #SupplyDemand There of some us in the arts world that will agree and some of us who… 

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Ramblings of audience development, “Resuscitating Art Music” and MLK day

Posted On January 18, 2011 By Shoshana

Before Alex Ross and today’s other advocates for changing the classical music  presentation, there was John Steinmetz.  One of my twitter friends, @RachDminor, alerted me to an essay John Steinmetz wrote called “Resuscitating Art Music.”  What surprised me about this essay is how much his ideas and concepts for change are very much the same… 

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Audience development and Twitter tools – Friend or Follow?

Posted On January 8, 2011 By Shoshana

I found a new Twitter tool this week I wanted to share with everyone. It is called FriendorFollow.  This little Twitter app makes it easy to categorize your twitter people into three categories: 1. Who you Follow – this section shows you who you follow that is not following you. 2. Who is your Fan… 

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Audience Development Specialists – 2011 resolution for new direction!

Posted On January 3, 2011 By Shoshana

Today is the first business day of 2011. I hope you took some time today (or scheduled for this week) to evaluate your 2010. I took time today to process the year 2010 for Audience Development Specialists.  Now entering my fourth year of business, I am proud of what has been accomplished.  When all the… 

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Audience development for the arts end of year a-musings (Part 2)

Posted On December 31, 2010 By Shoshana

In order to make my “Best of” list of advice a top 10 list, there are three more main points to make.  Drum roll please! 8.  Deliver impeccable customer service!  I wanted to remind you that when we have an extremely positive experience or when we have an extremely negative experience, most of us will… 

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Audience development for the arts end of year a-musings (Part I)

Posted On December 29, 2010 By Shoshana

Today I have been thinking about the year 2010. With all the “Best in 2010” articles floating around, it can’t be helped.  In the near future, I will be sifting through my tweets to find the best tweets for the 2010 Audience Development Twitter Awards.  At this moment though, I have been giving much thought… 

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I love classical music because – audience development for the arts and passion

Posted On December 13, 2010 By Shoshana

A few weeks ago, I asked my Twitter followers to post: RT & fill in the blank. I love classical music because ___. #classicalmusic The reason I asked is because I felt it would be good to share the reasons and the passions as to why we listen to classical music.  To be quite honest,… 

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Barbara A. Hardesty

“I enjoyed the workshop. I liked the history [of the audience] to put it in context and to emphasize that we desperately need to return to participation/interaction. I liked having a hand-out to refer back and a few samples of positive case studies. I also thought the brainstorming session was a great eye-opener for many people - how fast can a small group come up with basic ideas!!” —Barbara A. Hardesty, Founder of Da Vinci Capers

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