In my area, it is Open Studios time. These are events where artists open up their home studios to invite visitors to get to know them and to see their art that is for sale. I go to this event almost every year to visit some of my favorite artists in the area. I…
Lately I have been reading Seth Godin’s blog which is mainly about being honest with yourself so you can run your business more openly and directly (and you will reap the benefits). At least, this is the message that keeps coming to me each time I read one of his posts. He also is a…
Today we had another installment of #auddev chat on twitter. We had the pleasure of having Kara Whittington, who is part of the Marketing team at the San Francisco Symphony, as our guest co-host. Kara manages the discounts, promotions, advertising and sales, and has a great deal of experience with a variety of different online…
In terms of good audience development, building relationships with your patrons is key. However, time and time again I see many artists and arts organizations forget to spend time on and with their most valuable patrons. We seem to be doing business backwards. We reward our newcomers with discounts and extra attention and the only…
Sometimes it is good to take time off, step away from the day to day in order to get a fresh perspective. After a few days away, I have a few thoughts to share about obtaining new audiences. These are thoughts in no particular order with hopes to open much more conversation. If we would…
I finally updated my YouTube Gallery page. Before June vanishes, I wanted to share with you a sample of how classical music is a part of our culture and is quite popular in its usage in commercials. You can sample them here: ADS YouTube Gallery Also for your enjoyment, here is my playlist of classical…
On Friday, March 18th, we had a guest host for an #auddev Twitter chat, Praxis Theatre based in Toronto, Canada. They decided to do a chat about social media and audience development for Canadian theatres and invite the world to join them. I had created a transcript for this event, but found out today that…
Today we had an #auddev chat with David Weuste from Rosebrook Classical. As you may have heard, ADS and Rosebrook Classical are partnering to bring you Audience Development Media. We decided to have this #auddev chat to get the conversation started on how to use social/digital media effectively to build your audience. The following is…
Crowdfunding has become a viable resource for raising the funds that you need as an artist and arts organization for your particular projects. It is also a great audience development tool. With crowdfunding, you are asking for support from your audience, and it is a great way to find out who in your audience is…
After several conversations with David Weuste of Rosebrook Classical and seeing the work that we both have accomplished, we realized that a partnership would be a fantastic addition for both of us. Rosebrook Classical offers services that support artists and arts organizations in setting up anything and everything involved in social and digital media. David…
ADS Founder — Shoshana Fanizza
Tip Jar
Purchase Our Books!
