I wanted to make sure all of my readers were invited. You are invited! There are many reasons why I wanted to start the webinar series with “Participatory Classical Music.” Here are some of my thoughts: The classical music industry has been the same for over a century. There have been slight changes here and…
Happy Hanukkah and Happy Holidays to all! This holiday season, I have been challenging my Twitter and Facebook friends to buy responsibly this year. I am a firm believer that if you want change to happen in our world, we need to start voting with our money every day. This means that we need…
Last night I went to an Advanced Blogging class hosted by Boulder Digital Arts. Our instructor, Beth Hayden, aka local blogging guru, gave us many pointers for producing a more popular blog. Some were good reminders for me, but a few suggestions were new. I won’t give away all the details since you had to…
There are still some tweets and such floating around after the National Arts Marketing Project Conference – Winning Audiences. Today I saw another tweet about the 50 Winning Tweets from the 2011 NAMPC. I not only enjoyed the collection of tweets, but the format via Issuu, a free online publication program, is worth the mention…
Today I recorded a message for you: http://cinch.fm/audiencedevspec/auddevtotd/317117 Happy Thanksgiving to you and yours, and thank you for reading my blog! Cheers to happy and loyal audiences, Shoshana Shoshana Fanizza Audience Development Specialists https://www.buildmyaudience.com PS – Sign up for ADS E-News today! We are promoting a special for our e-Newsletter subscribers tomorrow. “Never treat your…
After practically no sleep, I was still excited about the last day. This was the day I was scheduled to present! 8:45 Engaging Audiences through Collaboration and Innovation I had a great team to work with. Our moderator was Kory Kelly, Director of Marketing & Communications at Actors Theatre of Louisville. Also presenting with me…
This will be a quick one this morning. I received a marketing email for a concert. It said: “Join us for a night of unforgettable music the entire family will enjoy.” Everyone uses this language, which is why it is getting easy to ignore. If it didn’t spark an idea for this blog post, I…
Every year I like to hunt for Halloween Arts YouTubes to show you some fabulous ideas for audience development during Halloween. Here’s a novel idea from the Springfield Arts Council. They are allowing people to rent their costumes for $15 (plus deposit). Halloween 2011 at the Springfield Arts Council COSTUME SHOP [youtube=http://www.youtube.com/watch?v=l61q5bwEz00&w=480&h=360] Fun trailer from…
I have been thinking about good customer service lately. Good customer service is one way to establish yourself among our clamoring markets. It is also a good way to show you care about your audience. Good customer service, service with care, is good audience development. The following is a quick list of suggestions to add…
This week has been a whirlwind of thoughts. Mainly it has been a week of thinking about creativity. The death of a very creative thinker, Steve Jobs, has again brought this topic to the forefront. I have been recently thinking about branding. Branding needs to communicate in a nutshell who and what you are about. …
ADS Founder — Shoshana Fanizza
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