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Audience development diversity, but at what cost?

Posted On March 2, 2012 By Shoshana

Let’s pretend it is Welcome Wednesday just for this moment.  Due to my workload, I was not able to post my guest blog that was scheduled. On Monday I found the following article: Portland introduces new diversity goals for local arts and culture groups seeking public funds http://bit.ly/zgoefv. This article has caused a bit of… 

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Audience development for the arts and how to find the right pillow

Posted On February 27, 2012 By Shoshana

For this Monday moment, I wanted to share with you my hunt for a better pillow.  After months of having a crick in my neck due to having the wrong pillow, I am now on the hunt to find the pillow that is right for me.  I thought this was going to be quite the… 

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Showing up and committing to audience development

Posted On February 23, 2012 By Shoshana

As I mentioned in my latest audience development tip of the day: Showing up in the present, I made a suggestion to start focusing on the present moment instead of the past and the future.  The only way we are going to create an audience that reflects people of today is to actually commit to… 

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Audience development for visual artists – How to send better email invitations

Posted On February 22, 2012 By Shoshana

Today for Welcome Wednesday, my friend and artist Annette Coleman had something particular to say about visual artists and their use of emails for audience development.  How can you create better email invitations to increase your audiences?  Without further ado: ************************************************* The Artists’ Voice – Annette Coleman  Visual Artists –  say it with a picture… 

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Presidential audience development

Posted On February 20, 2012 By Shoshana

Which presidents in the history of our country do you admire?  Why do you admire them? Most of us admire the presidents that were able to achieve great accomplishments for the people of our country. Many of us are starting to realize that without a team attitude in congress, whatever president is elected will not… 

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Audience development questions: Why don’t I have an audience?

Posted On February 17, 2012 By Shoshana

Yesterday (I admit) I jumped on my Twitter soapbox and was thinking out loud about why arts organizations and artists are struggling.  Here is the flow of tweets that emerged: The world is getting faster and faster with more and more information, competition. How are you standing out from the crowd? I strongly feel that… 

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Audience Development and the little appreciations

Posted On February 13, 2012 By Shoshana

It’s time for the Monday Moment.  Last night, I received a call and let it go to my voicemail since I wasn’t sure who it was from.  The person left a voicemail, and it turned out the call was from a board member at a non-profit that we made a donation to.   I was… 

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How to go the extra mile for great audience development

Posted On February 1, 2012 By Shoshana

The other day I ordered a latte, and I forgot to let them know what kind of milk I wanted.   The person behind the counter asked me if I wanted skim or whole, and I was able to get what I wanted based on their thoughtful follow up question.  I have been to other coffee… 

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B.D.A. and audience development

Posted On January 30, 2012 By Shoshana

I’m starting a new series called Monday Minute.  These will be short entries based on quick thoughts. Today I want to talk to  you about B.D.A. What is B.D.A.?  I go into more detail in my new eBook, but basically it is the complete experience you give to your audiences Before, During, and After your… 

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Audience Development and 3 ways to use Meetup Groups

Posted On January 25, 2012 By Shoshana

I am sitting in a coffee shop during a Meetup called “Sit Down, Shut Up, and Write!”  in order to focus on my next book (with the goal to have it released by the end of this year).  After 50 minutes, I need to switch to a different project. Since blogging is perfectly legal for… 

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