I wanted to share a quick thought that has been on my mind lately. There is a big difference between a resolution and a commitment. I have mentioned this thought in passing, but now I want to expand upon it. You may desire to build your audience. You might also have a resolution this year,…
This is a quick post to ring in the new year. I am busily working on plans for 2013, and I hope to have some announcements by the end of next week. I can mention that I am working on: Quarterly Webinars Monthly #Auddev chats Podcast Projects Video Sessions and Slidecasts More audience development books…
I was looking at the profiles of some new followers, and I realize there are some concrete personalities I am seeing. Here are a few to get you thinking: The Chatty Cathy or the Rampant Reply Robert: This Twitter personality is all about the conversation only. You look at their stream and you see a…
I have a quick thought today. Are you participating in the arts as an audience member? Yes, you might be the artist or the behind the scenes administrator, so you are participating in the arts. However, I feel one of the reasons the audience is getting less and less is because some of us are…
As reiterated at NAMPC, putting fun back into your audience development and marketing is important. It is also a great way to run a fundraising campaign. Is it simply a coincidence that “fun” is a big part of the word “fundraising?” I often have wondered about this. Since it is the time for the majority…
I wanted to start out by giving you the link to my Storify – My #NAMPC experience via Twitter. I ended up winning the Most Tweets Award, and I received this fun t-shirt! I also won by connecting with more people on Twitter and getting to meet some of these people during the conference. It…
It’s Friday! Yesterday as you know, we had an #auddev chat. During the chat, one of our chatters, Becky Peters a.k.a. @bpeters99 tweeted a song title that stuck in my head: Love the One You’re With by Crosby, Stills and Nash. Of course this was in reference to loving your current audience. [youtube http://www.youtube.com/watch?v=_5IVuN1N6-Y] It…
Today I have a guest blogger for you. Please welcome Paul Stavish, Audience Development Manager of Oregon Ballet Theatre. He came to me with an idea of building audiences, not through quirky marketing deals and promotions, but to go beyond with artistic experiences for your audiences and communicating with them passionately about your art. The…
I have been catching up on You’ve Cott Mail emails this morning. Thomas Cott is another arts administrator and advocate that scans the news for pertinent arts articles. This week he had a series concerning programming only “familiar” repertoire. It can be a balancing act to program the new when audiences seem to want…
Do you want to get a good lather going for audience development? I know you have heard me mention outreach before, but I’m not sure everyone has taken action. There are two ways to develop an audience. You can throw tons of money into marketing efforts, and if you have the tons of money to…
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