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Audience development for the arts – Twitter and hashtags

Posted On December 10, 2010 By Shoshana

This week I had my first #auddev chat, which opened me further to the power of Twitter for audience development.  Twitter has an amazing little feature called the hashtag.  A hashtag allows tweeters to categorize a tweet subject.  The hashtag creates a sub-stream on Twitter that you can follow.    You can use the hashtag… 

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Audience development – In a Friday YouTube mood

Posted On July 30, 2010 By Shoshana

Today being Friday, I wanted to add some fun to my work day.  Searching for YouTubes that feature the creative arts is a great way to get inspired.  Plus, the YouTube presentations are good examples to use for audience development.  Please feel free to enjoy the following and happy weekend to all! [youtube=http://www.youtube.com/watch?v=PH6xCT2aTSo] [youtube=http://www.youtube.com/watch?v=oQJY8cRH_rI] [youtube=http://www.youtube.com/watch?v=mkVoVcuLyy0]… 

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Audience development and the name game

Posted On May 25, 2010 By Shoshana

Name (from dictionary.com): –noun 1.a word or a combination of words by which a person, place, or thing, a body or class, or any object of thought is designated, called, or known. When we are born, one of the first tasks of a parent is to name their newborn.  Parents usually put much consideration into… 

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Arts business structure and audience development…an evolution!

Posted On April 27, 2010 By Shoshana

I had the pleasure of meeting in person one of my twitter friends, Misha Penton, during her visit to Boulder, CO this week.  Misha is a mezzo soprano from Houston, TX that formed her own “Opera, Classical Vocal Music & Multidisciplinary Performance Arts” ensemble company. This mouthful became Divergence Vocal Theater. After many tweeted conversations… 

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The 2009 Audience Development Specialists Tweets Awards!

Posted On February 26, 2010 By Shoshana

It’s Friday, and it’s time to announce the winners for all the categories of  The 2009 Audience Development Specialists Tweets Awards! Most Interesting Venues The nominees are: Keeping artists in the Loop Creative Showcase | Pop-Up Art program turns vacant buildings into galleries http://bit.ly/4DVbs8 The Chicago Loop Alliance plays matchmaker with artists and landlords to… 

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The rest of the 2009 Audience Development Specialists Tweets Awards…

Posted On February 16, 2010 By Shoshana

My goodness.  I spent hours going through my tweets and attempting to narrow each category down.  There were so many fabulous audience development tweets, this was not an easy task.  However, I was able to narrow to the best of my ability.  I wanted to use this blog as a place where you could refer… 

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Best Use of Technology and Social Media 2009

Posted On February 4, 2010 By Shoshana

Best Use of Technology and Social Media 2009. Here are the nominees one more time: RT @atlantasymphony We’re LIVE! Wynton Marsalis & Ken Meltzer discuss the ‘marriage of jazz and classical music’. http://is.gd/4YkJw Nexto to Normal’ uses Twitter to build audiences http://bit.ly/2Sfq0W The San Francisco Opera recently sought to engage a younger audience by offering… 

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Audience Development Tweets for 2009 – Tweeples Choice Awards?

Posted On January 28, 2010 By Shoshana

So, the Tweeples Choice Awards didn’t work out so well.  I only had two votes on last weeks polls, not worth it.  For the rest of the categories, I’m simply going to pick the Audience Development Specialists Awards since we are all busy people.  The last two categories were: Best Use of Mainstream 2009 ‘Star… 

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Audience Development Tweets for 2009 – Tweeples Choice Awards Part 2

Posted On January 19, 2010 By Shoshana

The poll for Most Interesting New Venues of 2009 has closed.  We had 38 votes.  Here are the twitter poll results: http://twtpoll.com/dj54ku The Chicago Loop Alliance fills vacant spaces with art.  [ 66% (25 votes) ] The Chiara String Quartet performs in bars.  [ 5% (2 votes) ] Chicago Opera Theater’s Pop-Up Opera. [ 29%… 

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Audience Development Tweets for 2009 Tweeples Choice Awards

Posted On January 8, 2010 By Shoshana

We made it to 2010!  2009 has been a very  up and down year, especially for the arts.  We have been dealing with the aftermath of a bad economy (and some of us still are), but since we are creative people, there have been some fabulous new ideas to get us headed in a better… 

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“Working with Shoshana was the next right step for our 76 year old community chorus. She directed the organization to be patron centered and to view all patron interactions from their perspective. We experienced a 71% increase in audiences last season. That’s because we have a new viewpoint: from the outside in, instead of the inside out. It’s a continuous process, but we have experienced exciting results! Thanks Shoshana!” —Carol Olson, Executive Director of VOCI (Voices of Canton, Inc.)

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