Dan Meagher, Audience Development & Digital Strategist of the Diablo Ballet, stopped…
It’s been a while since I did a random post. I have so many thoughts on my mind, it is time to share. You want volunteers, right? I had an experience where I went to an organization to let them know I was interested in volunteering. They told me to follow up online and…
It’s been a while, and I apologize for this, since I have given out some advice. Audience development is all about building relationships in order to get more people to support you and your art form. So how can we do this in a day and age that is less connected in live time? Here…
As some of you may know, I am in the midst of a legal challenge with Getty Images. I will write more about this in the future, since the knowledge will help others. Today though, I have been thinking about all the support requests I receive. There are so many crowd-fundraisers happening and so many…
I came across a motherload of digital fundraising infographics via William Deckers’ Digital Fundraising Pinterest board. What I am seeing that we can no longer ignore is the majority of people surveyed participate in online activities. Here’s an infographic that demonstrates: At this point in time, the majority of fundraising is still done via offline…
There were two articles that have me thinking more this morning. The first one, Hidden costs of free tickets by Deborah Stone. Giving away freebies may not be the best way to grow your audiences but how do you set the right discount? UK Arts economist Tim Baker told arts marketing professionals at the Australia…
We are leading up to the Classical Music Webinar on Friday! Today we have a guest post by Catherine Starek. Catherine is a graduate student with the desire to promote the arts to younger audiences. She came across a particular type of program, symphonic photochoreography, that is being used by some orchestras with great results. …
The latest and greatest idea is the use of algorithms (check out You’ve Cott Mail’s line-up) to produce suggestions for our audiences based on what they have already purchased. Amazon and Netflix formats are being worked on underground to become the next big thing for arts websites. At first I was excited about the possibilities. …
Excuses, excuses. We may want to accomplish something, however, as humans, we also tend to make excuses. We want to grow as individuals and artists, to better our art and organizations, yet we ourselves build road blocks to our success. Silly humans! So, I wanted to talk about two of the biggest excuses for why…
I have a dream today too. I have a dream that the arts will learn to be more inclusive and welcoming. I have a dream that we as artists will bring passion and quality to all our art, productions and events. I have a dream that we will engage with our audiences and partner with…
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