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Is your bathroom clean?

Posted On January 7, 2019 By Shoshana

Marvelous Monday to you! I often get a laugh when I ask my clients if they have enough bathrooms. Yesterday, while visiting a local restaurant, I noticed how clean their bathroom was, and how that does make a difference to the over all experience. Feel free to giggle, but is your bathroom clean? I am… 

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You are in their shoes!

Posted On December 21, 2018 By Shoshana

My colleague, Dan Meagher, Director of Audience Development and Digital Strategy for the Diablo Ballet, has been busy working on inviting first time audience members back for another performance! There is a certain art in wooing a new audience member. It has been likened to a first date ending in blissful matrimony if you impress… 

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ADS Podcast: Top 10 Reasons why arts organizations struggle

Posted On May 30, 2018 By Shoshana

After being in arts administration since 1997, I have come to find… 

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For 2018 – We can do better!

Posted On December 6, 2017 By Shoshana

I wasn’t expecting to write a year end blog post so soon, but I have been a little uncomfortable with what is happening in our world, so I have to write today. The year 2017 has been quite the eye opener. We are finding out that social media does have an impact on truth coming… 

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Another case for audience development for the arts

Posted On March 4, 2016 By Shoshana

I am all excited today! Yesterday a past client, VOCI (Voices of Canton, Inc.), has informed me that the audience development work we did together, which they completely implemented, has increased their audiences by 71% over a year’s time! Audience development works! I have big hopes that more artists and arts organizations will make the… 

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What I am working on for audience building

Posted On November 19, 2014 By Shoshana

I rarely do ADS updates, but I wanted to share what I am working on.  I am in the midst of several research projects.  I could use your help on a few of these if you have a moment. The first project is researching about #artsmyths (the Twitter hashtag).  I am seeking to find the… 

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Defining Audience Development

Posted On February 7, 2014 By Shoshana

I recently have been coming across different definitions of “audience development” and wanted to share them with you.  The main reason I am sharing is to show you how audience development includes: audience building; building relationships; community, collaboration, connection and caring; engagement, participation and audience involvement; increasing ticket sales, subscribers, members, donors, volunteers and sponsors;… 

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Audience Development for ADS

Posted On September 27, 2011 By Shoshana

We interrupt this blog to bring you the following message: This posting is a follow up to the open letter I posted last week.  As mentioned, I am considering the new direction for ADS.  In order for ADS to be able to expand services with the ability to bring audience development education to more people,… 

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ADS Founder — Shoshana Fanizza

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Kamp Camille

“I booked a series of phone sessions with Shoshana because I think in order for record companies and booking agents to take us seriously we need to have a certain number of fans that we have a great relationship with who consistently come to our shows. Shoshana helped me to channel certain hazy focuses I had into more solid avenues. I also learned more about my goal, what we really want to do with our music, and how we want to affect people. We are now building a relationship by finding out what people like and want so we can see through their eyes. Shoshana’s sessions were fantastic- she followed up and she even helped promote!” —Chantelle Tibbs

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