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What I know to be true about donor campaigns

Posted On September 11, 2014 By Shoshana

Part of audience development is donor relations. Remember, the definition of audience development is to build relationships to get people more involved by becoming subscribers, volunteers and donors. Let’s face it, donations are a heck of a lot easier to obtain if you know a person well.  Knowing a person also helps eliminate the fear… 

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ADS Founder — Shoshana Fanizza

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Carol Olson

“Working with Shoshana was the next right step for our 76 year old community chorus. She directed the organization to be patron centered and to view all patron interactions from their perspective. We experienced a 71% increase in audiences last season. That’s because we have a new viewpoint: from the outside in, instead of the inside out. It’s a continuous process, but we have experienced exciting results! Thanks Shoshana!” —Carol Olson, Executive Director of VOCI (Voices of Canton, Inc.)

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