Today I have been thinking about the year 2010. With all the “Best in 2010” articles floating around, it can’t be helped. In the near future, I will be sifting through my tweets to find the best tweets for the 2010 Audience Development Twitter Awards. At this moment though, I have been giving much thought…
A few weeks ago, I asked my Twitter followers to post: RT & fill in the blank. I love classical music because ___. #classicalmusic The reason I asked is because I felt it would be good to share the reasons and the passions as to why we listen to classical music. To be quite honest,…
This week I had my first #auddev chat, which opened me further to the power of Twitter for audience development. Twitter has an amazing little feature called the hashtag. A hashtag allows tweeters to categorize a tweet subject. The hashtag creates a sub-stream on Twitter that you can follow. You can use the hashtag…
Yesterday I had my first official #auddev chat on Twitter. Although it came spontaneously, arising from the moment instead of being a planned event, we had a handful of tweeters join in. The topic for the chat was #classicalmusic and audiences. I have been seeing this conversation come to the forefront of articles lately. Many…
While scanning articles about the arts and audience development, I had a rude awakening: Arts groups ‘must prove they’re worth funding’ But he said that individual arts organisations needed to demonstrate they were worth the funding they receive from the public purse. “The arts are not going to put bread in people’s mouths but they…
This past Saturday, I was a part of CU’s (University of Colorado in Boulder) Entrepreneurship Center for Music’s 2010 Fall Intensive: Engaging Your Audience workshop series. These workshops were for musicians in their school of music programs as well as for the community at large. The director announced that with a student body just shy…
I have been seeing a great deal of discussion on pricing in terms of outreaching to build an audience. Dynamic pricing has been discussed (think airline pricing with prices being lower with earlier purchase). Also, Groupons or Living Social, or coupon sales have been discussed. Both options can build “butts in seats,” but do they…
This will be a quick one. I have been noticing more lately the “click like to help us get to 100 fans” or “4 more until 300 Twitter followers.” In one way, it is good to get the request out there for more people to be interested in your Facebook fan page or Twitter feed,…
Today I would like to focus on quality and how it affects audience development for the arts. I will not name names, but over the weekend I did partake in a few art events in my town. The marketing for these events grabbed my attention. I also happened to be personally invited to one of…
This morning, I blog to you about something personal, as me, Shoshana, not as ADS. While scanning articles this morning, I fell upon a delightfully charming concept in the The Atlantic: How to Listen to Classical Music, and Enjoy It This is the second post in a series by Benjamin F. Carlson. I can tell…
ADS Founder — Shoshana Fanizza
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