Every once in a while, I seem to need to ramble about a topic that has popped up in my head with aspirations to be explored more. Today, I have been thinking about relevancy. When we think about the products we buy, they need to be relevant to our lives or we will not purchase…
In terms of good audience development, building relationships with your patrons is key. However, time and time again I see many artists and arts organizations forget to spend time on and with their most valuable patrons. We seem to be doing business backwards. We reward our newcomers with discounts and extra attention and the only…
I saw another listing of an orchestra filing for Chapter 11 today. Right now I am hoping and praying that more people will start seeing the value of audience development and do what they can to give it a fair try. It is sad to see artists and arts organizations in trouble, especially when they…
Sometimes it is good to take time off, step away from the day to day in order to get a fresh perspective. After a few days away, I have a few thoughts to share about obtaining new audiences. These are thoughts in no particular order with hopes to open much more conversation. If we would…
This is not going to be the typical summary blog. I was not able to attend any of the conferences this weekend, but was able to catch some of what was happening via Twitter and Livestream. We had the TCG (Theatre Communications Group) conference and the AFTA (American for the Arts) conference this past weekend. …
On Friday, March 18th, we had a guest host for an #auddev Twitter chat, Praxis Theatre based in Toronto, Canada. They decided to do a chat about social media and audience development for Canadian theatres and invite the world to join them. I had created a transcript for this event, but found out today that…
Last night I went to see one of my favorite artists, Peter Gabriel. He is right up there with the Beatles, Sting/The Police, and all my favorite classical music composers. For this concert tour, Peter Gabriel was being backed by his own orchestra, the New Blood orchestra. He chose particular songs to have arranged (brilliantly,…
Today I happened to come across this article: The Lesson Of Britten’s ‘War Requiem’: Don’t Underestimate Younger Audiences Basically, this article talks about how an instructor gave her students a challenging piece of music to listen to, Britten’s “War Requiem,” but found ways that the kids could relate to it so they could find meaning…
I had a major thought today after reading another article about a symphony performing a free classical music concert mainly for audience development purposes. The repertoire selected was the same old type of list: Barber of Seville, some poppy selections from South Pacific, some light operetta favorites. Throw in pieces from Fantasia and it’s a…
Remember the days when you had to go to the box office to purchase a ticket and speak to a person that was a part of the organization? Or remember purchasing art from the artist directly instead of online at Etsy? I’m not knocking the new services that we have that provide a quick and…
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