This week I saw another article where an arts organization blamed their audience for the fact that they are closing their doors. “Low audience numbers,” they stated. It made me ponder what the real reasons were for the closing. Why were people not attending? There must be a reason(s), and it probably has something to…
Today for my guest blog post, I came across a post with some interesting information about the future of crowdfunding. Enjoy! *************************************************************** Crowdfunding by Grace Williams April 23, 2012 I read an article by Craig Newman on Crowdfunding this week. Before I read this article, I was not really familiar with the term “crowdfunding.” I…
I am delighted to see more debates happening in regard to “engaging” with audiences. Engaging your audience seems to be the catch effort of the day for building audiences. “You must engage your audience.” What does this mean exactly? I see efforts for getting the audiences participating more by clapping along to the music, voting…
TGIF! Today, I wanted to alert you of an idea from Audiences NI (North Ireland). They have sent me the information on their latest audience development program, Test Drive the Arts NI. Straight from their website: Test Drive the Arts NI is an audience development initiative, funded by the Arts Council of Northern Ireland and…
Today is Wednesday, and you know what this means – guest blog post day! Today we have a post from Lisa Baxter, Founder and Director of The Experience Business. She recently wrote a post that caught my attention that I would like to share with you. Enjoy! ********************************************************************************** Customer Relationship Management: Pulling the wool over…
For my Monday Moment, I wanted to remind all of you that using Twitter is not all about “me, me, me.” I have seen various artists and arts organizations posting a stream of marketing messages to like them on Facebook, or check out our YouTube or repeated tweets about their upcoming show. Twitter is meant…
For our Monday Moment, take a moment to look at the #auddev chat we had on Friday, 3/23. We were having a discussion about professional/amateur audience perceptions. Do audiences perceive the differences? Are they willing to pay more for “professional?” How do we define “professional” vs. “amateur” anyway? Why are some amateur companies funded as…
Last week, I gave you taste of a blog that has been in the works. We decided to simply add to this post here at our blog home. We started with our first screenshot, and we asked you to guess what type of theatre company this is. This is my first attempt at an audio…
I have been working on a blog for my friends at #2amt. If you are not familiar with 2amt, they are a group of enthusiastic theatre associates that enjoy sharing information and ideas. I encourage you to take a look at what they have to offer. The blog is about branding for the arts, and…
It’s Wednesday, which means I have another guest blog post for you. This time, my friend and colleague, Maureen Carruthers, owner of Low Hanging Fruit Communications, chimes in with some comments as to why it isn’t a good idea to market to everyone. If you can honestly say that your art offering is for the…
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