There were two articles that have me thinking more this morning. The first one, Hidden costs of free tickets by Deborah Stone. Giving away freebies may not be the best way to grow your audiences but how do you set the right discount? UK Arts economist Tim Baker told arts marketing professionals at the Australia…
The latest and greatest idea is the use of algorithms (check out You’ve Cott Mail’s line-up) to produce suggestions for our audiences based on what they have already purchased. Amazon and Netflix formats are being worked on underground to become the next big thing for arts websites. At first I was excited about the possibilities. …
Inspired by the article, The changing face of opera, posted in the Oxford University Press’ blog by Meghann Wilhoite, I give you my first mini-podcast for 2013. [soundcloud url=”http://api.soundcloud.com/tracks/74535641″ params=”” width=” 100%” height=”166″ iframe=”true” /] Have a great weekend! Cheers to happy and loyal audiences, Shoshana Shoshana Fanizza Audience Development Specialists https://www.buildmyaudience.com “Never treat your…
I wanted to start out by giving you the link to my Storify – My #NAMPC experience via Twitter. I ended up winning the Most Tweets Award, and I received this fun t-shirt! I also won by connecting with more people on Twitter and getting to meet some of these people during the conference. It…
Oh dear! The headlines today were not very encouraging. More orchestras are locked out, one opera company has to shut down until their bills are paid, and the woe is classical music stories keep popping up too. Yes, we are in the midst of dealing with changes that have already happened, and the classical music…
There is a tiny little debate happening, although it might have been caused by a misunderstanding. It has been brought up that sometimes we need to look at the programming, if (and there it is, if) the programming is no longer selling. We also have to look at the marketing messages and branding, the audience…
YouTube Broadcasts are becoming the next wave of sharing information. I have been busy this summer doing a few YouTube interviews and being a part of audience development discussions in Google+ Hangouts. I’m still learning how to get more comfortable in front of the camera so please excuse some of my amateur habits. Despite how…
I’m still on semi-vacation. In my time off, I have again come to the conclusion that one of the biggest reasons artists and arts organizations are having trouble building their audience is due to poor to non-existent follow up. We are dropping the ball. We are not returning our customer phone calls in a timely…
This is going to be an easy one this morning. How do you know if you need audience development? If you still need to build your audiences and you still need more support in the form of volunteers, donors, sponsors, board members, you need audience development. It’s that simple! It is not a matter of…
I will be searching for more guest bloggers. In the meantime, my brain has been buzzing with new activity. What a difference some time off makes! I will be in “time off” mode for a little while longer. My batteries need charging big time. I am still constantly thinking about audience development for the arts. …
ADS Founder — Shoshana Fanizza
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