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Audience development: to label or not to label that is the question…

Posted On August 26, 2011 By Shoshana

A few days ago this article started some people discussing the use of labels and whether or not categorizing is the way to go if you want to reach a more diverse audience: Novelist Sapphire complains of ‘very real’ racism in the arts http://bit.ly/n8AX9L In this case, the placement of your product, your novel in… 

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