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Audience development: to label or not to label that is the question…

Posted On August 26, 2011 By Shoshana

A few days ago this article started some people discussing the use of labels and whether or not categorizing is the way to go if you want to reach a more diverse audience: Novelist Sapphire complains of ‘very real’ racism in the arts http://bit.ly/n8AX9L In this case, the placement of your product, your novel in… 

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ADS Founder — Shoshana Fanizza

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Arizona Women’s Theatre Company (AZWTC)

“I loved the sessions and as I was taking them for my newly elected position, I felt I needed some close mentoring and strict goal setting..She absolutely did listen to our needs and tailored her sessions to fit our little situation. I have bragged about the sessions to other admins in our areas. Some of the instructions were familiar as I had followed her ideas for some time. Most are obtainable over time and will be implemented this coming year as we finish our season. My time with Shoshana at ADS, I would rate it First Class!” —Joy Bingham Strimple, Board President

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