I hope you had a good weekend! I went sailing on Saturday. I had no idea how much concentration is required for do-it-yourself sailing. It was just the two of us. We had to put up the mast and get the boat to the dock. I didn’t have the strength to help him lock in…
I remember going through one round of union negotiations that was as nail biting as the ones I am seeing in the news about the Atlanta Symphony. We didn’t know if we would be able to have a full season. Cuts were on the table. And, this was during the season, not before it, so…
I was watching “Secret Millionaire” with my 14 year old step daughter. This show has millionaires hide their identity in order to volunteer in an impoverished area. In the end, they donate some of their money to help the organizations they have chosen. The particular episode we were watching had a millionaire and his 19…
I have noticed that when I post tweets about arts organizations that are going bankrupt, I always tag it #auddev needed. I know some people are questioning this and feel it better to attribute the downfall of these organizations to simply bad management. Why would I continue to shout out about audience development? To me,…
Which presidents in the history of our country do you admire? Why do you admire them? Most of us admire the presidents that were able to achieve great accomplishments for the people of our country. Many of us are starting to realize that without a team attitude in congress, whatever president is elected will not…
There have been times when an organization is quick to blame the marketing department for a poorly attended show. However, a marketing associate can do everything right, but still not get results if they are the only person or one of a few promoting the show. There needs to be a team effort involved in…
ADS Founder — Shoshana Fanizza
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