I had a mixed reaction this morning to the following: Arts Preview 2014-15: How to score cheap tickets For audience development, cheap seats may be necessary to get people to dip their toe in the arts water. We declare, “Come on in, the arts are fine, and it won’t break your wallet to jump off…
This week has made many of us grumpy. There have been so many shutdowns and mismanagement highlights in the news. During a conversation with an arts colleague, I posed the question, why do these management mishaps happen? Is it laziness? We talked about how many of us keep on keeping on, but perhaps without thought…
I’m still on semi-vacation. In my time off, I have again come to the conclusion that one of the biggest reasons artists and arts organizations are having trouble building their audience is due to poor to non-existent follow up. We are dropping the ball. We are not returning our customer phone calls in a timely…
I am back from vacation and have been waiting for the next topic to come to me. As I was having dinner with a colleague, the discussion turned to the lack of audience development for visual artists, or rather visual artists are not using audience development. The conversation continued with my thoughts about how visual…
ADS Founder — Shoshana Fanizza
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