My client, composer Gustav Hoyer stopped by the ADS Podcast to talk…
We are leading up to the Classical Music Webinar on Friday! Today we have a guest post by Catherine Starek. Catherine is a graduate student with the desire to promote the arts to younger audiences. She came across a particular type of program, symphonic photochoreography, that is being used by some orchestras with great results. …
Our next guest blog will be next Wednesday. Today I have a few random thoughts due to current events this week. This week we have seen the GM over at the Metropolitan Opera hiss at another review outlet, we have seen a major consultant for our industry disregard the rule of confidentiality when posting on…
I haven’t been online that much this weekend. I needed some time away to recharge my batteries (as well as the batteries of all my iStuff). Today, I was looking at ARTicles and discovered that our Mahlerfest happened this weekend. I had no idea! I knew that this local festival was in May, but I…
I wanted to make sure all of my readers were invited. You are invited! There are many reasons why I wanted to start the webinar series with “Participatory Classical Music.” Here are some of my thoughts: The classical music industry has been the same for over a century. There have been slight changes here and…
Every year I like to hunt for Halloween Arts YouTubes to show you some fabulous ideas for audience development during Halloween. Here’s a novel idea from the Springfield Arts Council. They are allowing people to rent their costumes for $15 (plus deposit). Halloween 2011 at the Springfield Arts Council COSTUME SHOP [youtube=http://www.youtube.com/watch?v=l61q5bwEz00&w=480&h=360] Fun trailer from…
Today we had another installment of #auddev chat on twitter. We had the pleasure of having Kara Whittington, who is part of the Marketing team at the San Francisco Symphony, as our guest co-host. Kara manages the discounts, promotions, advertising and sales, and has a great deal of experience with a variety of different online…
I saw another listing of an orchestra filing for Chapter 11 today. Right now I am hoping and praying that more people will start seeing the value of audience development and do what they can to give it a fair try. It is sad to see artists and arts organizations in trouble, especially when they…
I finally updated my YouTube Gallery page. Before June vanishes, I wanted to share with you a sample of how classical music is a part of our culture and is quite popular in its usage in commercials. You can sample them here: ADS YouTube Gallery Also for your enjoyment, here is my playlist of classical…
This week I had my first #auddev chat, which opened me further to the power of Twitter for audience development. Twitter has an amazing little feature called the hashtag. A hashtag allows tweeters to categorize a tweet subject. The hashtag creates a sub-stream on Twitter that you can follow. You can use the hashtag…
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