Some of you may know that one of my cats is very ill. I have been back and forth to the vet many times in the past two weeks. Both me and my cat are tired of the whole thing. During the process, I realized that I am incorporating much of the advice I give…
The other day I ordered a latte, and I forgot to let them know what kind of milk I wanted. The person behind the counter asked me if I wanted skim or whole, and I was able to get what I wanted based on their thoughtful follow up question. I have been to other coffee…
I have not posted about the 4th C of audience development in a while which is Care. In order to build a happy and loyal audience, we need to show that we care about our audience members. I would like to share a personal story that can relate. My family was one of the families…
ADS Founder — Shoshana Fanizza
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