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Personal Branding is Changing Audience Development for the arts

Posted On June 6, 2012 By Shoshana

Welcome Wednesday has arrived!  I have another special guest blog post to share with you.  Today we will be considering personal branding with marketing and theatre strategist, Clay Mabbitt.  After reading Clay’s blog Sold Out Run, I found him to be quite thorough when he explores a topic.  Personal branding is becoming an extremely important… 

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Branding properly for arts audience development

Posted On March 23, 2012 By Shoshana

Last week, I gave you taste of a blog that has been in the works.  We decided to simply add to this post here at our blog home. We started with our first screenshot, and we asked you to guess what type of theatre company this is.  This is my first attempt at an audio… 

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Audience Development and branding creatively

Posted On October 7, 2011 By Shoshana

This week has been a whirlwind of thoughts.  Mainly it has been a week of thinking about creativity.  The death of a very creative thinker, Steve Jobs, has again brought this topic to the forefront. I have been recently thinking about branding.  Branding needs to communicate in a nutshell who and what you are about. … 

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ADS Founder — Shoshana Fanizza

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“Shoshana understands the principles of audience development and can communicate the concepts in a very accessible way. She partners well with clients helping them convert theory into everyday practice. She's a generous collaborator and sounding board and a good resource for new creative ways to develop those relationships that successfully build audiences.” —Richard Turbiak

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