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Arts business structure and audience development…an evolution!

Posted On April 27, 2010 By Shoshana

I had the pleasure of meeting in person one of my twitter friends, Misha Penton, during her visit to Boulder, CO this week.  Misha is a mezzo soprano from Houston, TX that formed her own “Opera, Classical Vocal Music & Multidisciplinary Performance Arts” ensemble company. This mouthful became Divergence Vocal Theater. After many tweeted conversations… 

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Classical music with a rock concert presentation…audience development?

Posted On November 4, 2009 By Shoshana

This morning I ran across an article about a musician that didn’t quite fit into the classical music world and instead developed his career as a jazz/rock violinist.  Here is the article if you want to see what inspired my thoughts this morning: “Fusion violinist Jean-Luc Ponty electrifies.” The article had me once again thinking… 

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Audience development is about valuing yourself!

Posted On October 19, 2009 By Shoshana

Just a quick thought today.  I’ve been thinking about how artists and arts organizations undervalue themselves each time they feel funny about asking for support from their patrons.  “I don’t want to bother people,” said one of my clients.  “I feel strange asking for money,” said another. Asking for support may not be your forte,… 

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Arts, Fear, Ego, Status Quo & Audience Development oh my…

Posted On October 7, 2009 By Shoshana

I had a great discussion yesterday with a local grant writer.  We were discussing the nature of the arts in today’s world.  We both came to the same conclusion that a majority of artists and arts organizations these days might actually be getting in their own way for success.  “Why is that?  I don’t get… 

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ADS Founder — Shoshana Fanizza

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“Shoshana’s orchestration of her workshops is a good demonstration of audience development in action. People mentioned to us they heard from her the next day to thank them for coming. I think that’s an unusual and pleasing post-workshop experience!” —Charlotte LaSasso, Communications Director

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