Happy Monday. I had a quick thought regarding connecting the dots for opera. Opera folks, are you connecting with other experiences that are foreign language based? Yes, I am giving away a few of my secrets here to my devoted readers. Whenever I work with an opera company, I research for these types of experiences so…
The deer like our property a lot! I have several pics of deer coming around our property for a little nibble of food or a shady spot to rest. We love the company they provide, and it boosts our spirits that we provided an atmosphere that they like a lot. What do does have to…
Since it is my birthday today, I have a special guest post to share with you. My friend and colleague, Conductor and Composer Stephen P. Brown, is also someone who is constantly thinking about audience development, especially for the classical music sector. He firmly believes that if we make changes to how we communicate and…
I am a big fan of CBS Sunday Morning. Last Sunday, Filling movie theatre seats with gimmicks, was one of the featured stories of the day. As many of us know, tickets sales for movie theaters are down. We can blame the expensive ticket pricing, the addition of Netflix and other on demand services, the…
I had lunch with a past client. I remember him telling me that after my work with his organization a few years ago, his audiences were blooming! I was very excited to hear these results. However, I was updated with the news that the current structure in the organization has abandoned those plans, and now…
As an arts researcher, and in particular a researcher that looks at the data to find the solutions for audience building, I have to admit I have been a little challenged. Three new reports from the National Endowment for the Arts came out this past week that is taking the arts marketing internet by storm: A Decade…
I had a conversation with a local colleague yesterday. One of the topics we talked about is the sameness in the arts that was happening and is happening. Let me explain. A while back, I conducted research on orchestra websites. I found that after looking at hundreds of sites, maybe 1 in 8 (or 1…
I came across this infographic this morning. I have seen similar statistics in other reports. So, what are we going to do with this data? It is 2015, and having the New Year’s resolution of finally coming to terms with these issues and creating solutions to build audiences using this data would be amazing to…
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