Good Thriving Thursday to you! Lately I have been thinking once again about technology and how it can help and hurt us in audience building efforts. As I mentioned in my book, The How of Audience Development for the Arts, technology allows all of us to streamline our marketing, ticketing and donor processes. The double…
Due to my longer term contract, I have not been as present lately, but this does not mean that I haven’t been percolating on new topics and ideas. The following are a few ideas that I wish to develop in the future, and if you have any comments before my write-ups, I’d be ecstatic to…
If you are marketing, marketing, marketing on Twitter, and that is all you are doing, you are not using Twitter correctly. Here are five suggestions to add interest to your Twitter feed for a happier and more loyal audience: Retweet interesting content that is relevant. Don’t just retweet someone’s “testimonial,” comment back to the person in the…
I have a quick response to the article “Why Don’t They Come?” by Createquity. It is fantastic that they are attempting to solve this puzzle as to why a certain demographic, lower income adults, do not attend the arts. Is it price, education, perception? This demographic has more free time, so this was not the…
Dear Readers, Currently I am contracted with the Colorado Music Festival and am working on getting planning up-to-speed, which is why I have been so quiet this past week. One topic I have been thinking about on the side is customer service and the ticketing process. I hear so many horror stories about how awful…
Lately I have been reading a bunch of books on Taoism and Buddhism. I am attempting to absorb the wisdom in ways that I can apply the knowledge to my arts practice. I came up with 3 concepts from my studies I would like to share with you. I believe these ideas will build better…
I had a quick thought today, but it was huge in meaning. If you are thinking about needing or wanting to make changes, it is best to add some different perspectives to get a better understanding of what you may want and need to change. There are many ways to add different perspectives. Here are…
I think it is time to call out once and for all what seems to be happening to our arts industry. We spend so much time rehashing the past, both the glory days and the challenges we recently have come up against. Then we focus on this past over and over again. We also love…
If you have been following my blog for a while, you will know I am a big advocate for getting the name right. I post this tip from time to time, and it is included in my Top 20 Tips for Increasing Everything webinar/workshop. I am writing about this again because there are people (despite my…
I have often posted about branding yourself properly. Yes, it is best to figure out what makes you unique from every other entity out there. What makes you special? I just read an article that mentioned why theatre is so special, and it had me thinking along the lines of using this type of information…
ADS Founder — Shoshana Fanizza
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