I don’t know if you have watched the latest installment of the new Muppet Show. I have always been a huge fan, but this latest attempt to carry the muppets into the 21st Century is a big failure to me. They have lost me as an audience member. This is why: The muppets had their own…
I am working on a new presentation about the magic of audience development. I hope to unveil this one soon, either via a conference, workshop, or a webinar. The presentation leads to a final conclusion, which I will share with you…feeling the arts again! We did ourselves in with the elitism. We expected that placing…
I was reading another article about the classical music woes. The author feels that if we shift money into music education programs, we will build an audience again. Think about the countless studies that have mentioned that many people attend the arts because it was a part of their background. Yes, building future arts lovers…
“This show is not to be missed!” Why? “An event for the entire family!” Why? “One of the best actors of our time!” Why? “Once in a lifetime show!” Why? “One-of-a-kind!” Why? I think you get the idea. People are tired of hearing these types of general, non-descriptive phrases since the majority use them. These…
I won’t name any names, but I know of a few organizations that are only doing the marketing side of promotion. They dotted their i’s and crossed their t’s for purchasing advertising. They promoted their events on social media platforms. They obtained publicity. They sent out a slew of mass marketing emails. Even with all…
We have for a long time discussed the big elephant in the room called elitism. The other day I saw another commercial for a pharmaceautical for COPD (chronic obstructive pulmonary disease). Here is an example of these commercials: I put two and two together. The elephant in the room, elitism, is choking the living breath…
Hardly a day goes by without a Taylor Swift reference these days. I am not a fan of her music, yet I am finding myself a big fan of how she connects with her audiences. This will be, probably, my one and only post about Taylor Swift. She might do something huge in terms of…
Yesterday, I attended a local Boulder arts meeting for a presentation of ArtPlace. ArtPlace is new on the block to innovate and fund arts community development projects. I have been saying for a long time that arts are a solution, and we can become a bigger part of our communities by helping to create projects that…
Ooooo! I am excited to share this article with you! Here’s what happened when we asked audiences to set their own ticket prices… ARC is a theatre company that only produces new work. They were having the challenge of building audiences since people were afraid to invest their time and money into seeing something that…
This will be a quick one this morning. Another survey crossed my desk today. Again, the highest percentage of how they heard about the event was Word of Mouth. When will it sink in? Word of Mouth is all about relationships. The tighter the relationship, the more people trust and take your word as gold.…
ADS Founder — Shoshana Fanizza
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