Happy New Year to you! I have seen a few predictor posts and articles for 2016. I was thinking of writing about my predictions as well, but then I thought I rather share what I would like to see happen instead what I think will happen. There is a slight difference. And maybe, just maybe,…
Yes, I am spending some of my time off binging on Doctor Who episodes. I admit that I am way behind, only in the 5th season. After losing my favorite doctor, I wasn’t sure I would plunge ahead, but I am glad I did. Today I ended up watching an episode where they go back…
If there is one take away I could give you this Christmas as a gift, it would be, “Cherish the people…” Cherish the people: Who come to your performances When they take the time to call for more information Who donate above the ticket price Dedicating their time to volunteer for you Who serve on…
I wasn’t planning on posting today, but I wanted to share a Storify I set up based off of the article: The Cult of Classical Music. Please feel free to add discussion here or there or everywhere! We need to talk about this. In general, the “benchmark arts” will continue to struggle until we start…
I rarely toot my own horn directly, yet I wanted to let you know about the various gifts you could purchase for yourself or for other arts administrators and arts business owners to help build audiences and more support. Your purchase also supports me in my overall mission of building arts audiences and creating more sound…
The Mass Market Ain’t What It Used To Be (And What That Means For The Arts) November 30, 2015 by Douglas McLennan I read this article via You’ve Cott Mail this week. It was a good summary of how we are attempting to engage on a mass level, and how the arts industry still has not…
Today I received a quick email from a company that I have been loyal to for 15 years. They were thanking me for being a long term customer. This might have been an automated message, but at least they thought to send out this message. Are you doing this? Are you sending out thank yous…
Join Shoshana Fanizza, the author of The How of Audience Development for…
I woke up early in the morning thinking about the conference I just attended. At first I thought I was in the hotel room, which proves my brain is still there at the conference, and the other attendees probably feel the same way. The day after always gives us a chance to bask in the…
I might have posted this idea before, but in view of the latest article of “The Cost of Your Ticket” is No Way to Raise Money, I think I want to put the idea out again. Raising funds in addition to the cost of the tickets is challenging for us. The audiences are already supporting…
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