I am still processing my experience at the Colorado Creative Industries Summit, and instead, I would like to share a really good example of going the extra mile. I have often commented that it is best to go the extra mile for your audience members and donors when the occasion calls for something extra. This…
Knowing who you reach is better than scattering your message hoping you reach! I wasn’t expecting to post today, yet I saw a few articles about how social media is dead, or at least a dead-end for organically reaching people. What happened? Well, social media became less social. We keep using it incorrectly, marketing the…
This morning I would like to share with you an idea that doesn’t get used as often anymore – sending out personal emails. This is an especially good idea if something has gone wrong, and you need to communicate your apologies and next steps for action to correct the issues. I came in on the…
During this week, I was involved in a blizzard. Yes, where I live is extreme Colorado living. I was trapped for 2.5 days with more snow coming on its way. My driveway is a beast! Last round it took me 6.5 hours to shovel myself out over 2.5 days. This time, with the snow being…
I have been thinking about good customer service today. Sometimes I think of a customer’s thoughts in regard to service in terms of points. They probably are not thinking, “You just lost 10 points!” but I know they are keeping a tally in their head to weigh the pros and cons of remaining a customer. This…
I am all excited today! Yesterday a past client, VOCI (Voices of Canton, Inc.), has informed me that the audience development work we did together, which they completely implemented, has increased their audiences by 71% over a year’s time! Audience development works! I have big hopes that more artists and arts organizations will make the…
The arts can be completely inspirational to the point that something truly memorable will stick in your mind. I am once again at my coffee shop, and on their music stream was a song that was used in a dance number on SYTYCD. This was one of the most memorable performances over all of the…
Normally I go to a specific coffee shop. I am a loyal at this coffee shop, so much so that I gave them an acknowledgement in my second book. Today I had an errand in a specific part of town. There was a different coffee shop right next door. I decided to check it out.…
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