Last weekend I had a great time at our regions “World Singing Day” event. I went with a friend who also enjoys singing heartily without batting an eyelash as to who may hear him. A man walked up to him with a flyer. He was from a local barbershop group and invited my friend to…
Last week I was conversing with a colleague about augmented reality. In an email response, without thinking, I accidentally typed authentic reality. She really liked this, and so do I. I looked up the term, and there really isn’t much online about this concept. I am happy to entertain what it could be. What do you…
I had a thought pop into my head. I have been thinking about the trend currently, and it is a good one, of the arts finally collecting the data needed to make smart decisions. We do need to get to know our audiences, and collecting the right data that answers the right questions is a…
Happy National Coffee Day to you! I am posting with my Sylvester coffee mug by my side. I have often mentioned that coffee is a magic brew for a cup of conversation. I recommend having a coffee budget in many of my audience development plans. And when you are having coffee and doing your work at…
I have often said that it is best to treat your audience members like partners. This is a very business like term. The arts, although we are businesses, are more than just a money transaction. It is a special relationship with our audience members that means even more than partnership. One of the 4 C’s…
After a very eye opening experience, I wanted to share with you some thoughts I have on resources for marketing and audience development. If you have been following my posts for a while, you already know that I feel strongly that setting aside resources to build your audiences is crucial for today’s arts scene. If…
In our world of constant communication, I see people talking to themselves. I do not mean this in the way you think I do. Yes, some people do appear like they are talking to themselves, and some might just be. What I mean is that many of us keep preaching to our own crowd, our…
As you may already know, selling an event is becoming more challenging, especially when people rely on the marketing staff alone to get the work done. It has been proven for many events that when there is a team mentality, events sell out more often and houses become more frequently full. In order to create the…
I had bought a gift certificate for someone. It mentioned that tickets would be emailed. I did not receive an email to send to the person I had bought the gift for. Her birthday was today, so I was a little down that I could not give her the birthday gift on time. I emailed…
ADS Founder — Shoshana Fanizza
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