Join Shoshana as she dives into acquisition costs for audience members and…
Please forgive me if I mentioned this thought before. I am seeing that people sometimes focus on the forest more than the trees, which can prevent them from getting started on something important, such as audience development. It is great to have a big picture in your head, but it can get overwhelming with thinking…
I am starting to do social media for another account, and what I see currently on their Facebook page are marketing posts for their events that are either sent from their eNewsletter service or reposts of their Facebook Events. In looking at the analysis, they are getting less than 8% of a reach. It may…
I was thinking about subscriptions today. Many of us have used the same subscription platform for decades. There has been an attempt to upgrade subscriptions, but I also wanted to throw in my two cents for adding loyalty programs that use free tickets or other freebies as a reward system. Subscriptions give certain benefits, but…
Let’s talk about Ambassador Programs on the ADS Podcast this week! There…
Have you ever seen one of those hoarding shows? Or, do you know someone that keeps stuff way longer than they need to? It is quite puzzling for most people to witness. Why would someone want to live like that? Can’t they just let go what is no longer needed or used? Sometimes they keep…
I have a quick thought today. I have mentioned before that we stand to lose the audiences we already have (the Silent and Boomer generations) if we ignore them for jumping on the “we have to get the younger generations” wagon. I have also brought up the point that we have a generation gap with…
Today is a day that will go down in history no matter what happens. We may elect the first woman president in U.S. history. We may not. We shall see where the votes are cast tonight. The world is definitely watching this election closely! No matter what affiliation you have, I hope you get out…
There is a competition going on for $7,000 in my area. Twenty-nine non-profit organizations have been chosen, and the rules are that people can vote for you once a day until November 10th. Guess who is in the lead? A community choir organization! They are leading by 700 something votes. I have noticed over the…
Happy Halloween! I usually post Halloween YouTubes, but this day, I wanted to haunt you with a thought. As you may know, now is an excellent time of the year for planning for the future. It is a great time to evaluate and make changes for 2017. It is a good time to discover new ideas…
ADS Founder — Shoshana Fanizza
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