Tomorrow I will get to part two of how to connect again to build your audiences. I have not forgotten. Life has a way of taking you on a different path when something current catches your attention. Today I was sifting through articles as I do Monday through Friday, and the thought that there is…
There were so many ARTicles to comment on, I have decided to do yet another random post. Let’s get right to it: The Colorado Symphony Orchestra is doing a series of “High Notes” concerts or Bring Your Own Weed. With the legalization of marijuana for recreational purposes, this opened a brand new set of opportunities…
I hope you had a good weekend! I went sailing on Saturday. I had no idea how much concentration is required for do-it-yourself sailing. It was just the two of us. We had to put up the mast and get the boat to the dock. I didn’t have the strength to help him lock in…
I had a fantastic coffee session with a new colleague. The conversation we had was about getting to know the community better. In order to do this, it is best to Spring into action by planting seeds and working outside your bubble. We tend to get extremely focused on what is immediately in front of…
I am getting the feeling that some of you feel that audience development to build your audiences and support bases is overwhelming. It doesn’t have to be. Yes, you can (and should some day) create a comprehensive plan to have a logical path for building your audiences and support. However, if you are feeling overwhelmed,…
Maybe I had the wrong hashtag. If I did, I didn’t get alerted to the right one. March 24-25 was National Arts Advocacy Day. It came and went. Although there were celebrations in D.C. among the arts folks, the rest of the nation seemed oddly quiet. I attempted to tweet a few #artsadvoc and #artsadvocacyday…
After a conversation with Pierre-Arnaud Dablemont, a pianist from Brussels, he touched upon the concept of the moment being a core reason why people attend a concert. Has classical music (and the arts) been ignoring this important reason? This was my thinking out loud session about using the moment to build audiences. Thanks, Pierre-Arnaud! Head…
Happy St. Patrick’s Day! Luck is on my mind again after reading another article about the law of attraction. Is luck something that just happens to us (or doesn’t happen to us) or is action needed? I tend to believe that some work is involved to produce a lucky outcome, even if it is simply…
Many people behind arts organizations I have spoken to do not know where to begin when it comes to audience development. All they know is that they need audience development to increase their audiences and to build a better audience in general. So many of them have taken shots in the dark to attempt to…
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