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What to do if the press isn’t pressing…

Posted On September 19, 2014 By Shoshana

  I found myself in an unusual position. After submitting press releases since 1998, and always achieving at least 2-3 stories, I heard the sound of the crickets.  I have been extremely fortunate up to this date. I am promoting a quality show, with a well received artist, so I know this was not the… 

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Just do it! for audience building, advocacy, etc.

Posted On August 27, 2014 By Shoshana

I have seen a bunch of postings about change lately, including my own.  I am glad that other people in the arts are thinking about change. However, many of these posts are not officially sharing the actual change.  They end with asking us to think about what we will do to change, inspiring another cycle… 

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A teenager’s perspective on attending the arts

Posted On July 10, 2014 By Shoshana

I was having a conversation with my step-daughter, Anya, and I enjoyed hearing what she had to say.  She is a 16-year-old artist in her own right.  She plays guitar, likes to create art, and has been in many a school theater production.  She likes the arts! Hearing what she had to say about why her… 

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It adds up for audience building

Posted On July 7, 2014 By Shoshana

I had a quick Twitter conversation that led me to posting about how small efforts will add up.  I was asked how an indie artist can connect with people more personally due to time constraints.  I answered him, by emailing 3 people per day.  He responded back that this was doable and he would be… 

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Stats and idea candy from #DSD14 for us #arts folks!

Posted On June 20, 2014 By Shoshana

I enjoy being a fly on the Twitter wall to take part in conferences around the world. I was following the #DSD14 (Digital Summit Denver) hashtag, and I found some good tweets that were relevant for the arts. I created a storify slide show for you. Enjoy, and have a great weekend! For my email… 

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Campy or smart for audience building?

Posted On June 18, 2014 By Shoshana

I found an article about a camp for non-profit professionals to focus on a few non-profit concepts during the summer.  I thought this to be a great idea!  Here is why! We could use more adult summer learning experiences.  While the kids may be off on their own summer adventure, adults may want to “play”… 

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Go to them

Posted On June 16, 2014 By Shoshana

I woke up this morning with a thought about audience development.  This is not uncommon, but today’s thought is shareable. Why do we keep insisting that the audiences come to us?  And, because of this mentality, many of us are in artscentric circles with no real communication and relationships with people outside of the arts… 

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Are we culture or are we entertainment?

Posted On June 12, 2014 By Shoshana

Culture Track 2014 was presented at the Disney Hall recently.  What was interesting about this article was the feedback from the attendees: Museum of Contemporary Art (MOCA) director Philippe Vergne took issue with the use of the word “culture,” and quoted the artist Carl Andre: “Art is what we do. Culture is what is done… 

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What matters to them…

Posted On May 31, 2014 By Shoshana

I normally do not post over the weekends, but after my last discussion from Thursday’s post, a thought popped into my mind in a new way. When I was a kid, my family was the upper, lower, middle class family. We had enough for the basics, yet at some moments, we did not have money… 

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Connect again for audience building

Posted On May 23, 2014 By Shoshana

As mentioned, I wanted to give you a list of ways you can reconnect with people.  Evaluate what you are doing to attempt to build an audience and the items that are not working, kick to the curb and adopt some of these approaches instead: Follow up with ticket buyers before the show and offer… 

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“Shoshana understands the principles of audience development and can communicate the concepts in a very accessible way. She partners well with clients helping them convert theory into everyday practice. She's a generous collaborator and sounding board and a good resource for new creative ways to develop those relationships that successfully build audiences.” —Richard Turbiak

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