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Everyone – including the artists and board

Posted On June 27, 2016 By Shoshana

As you may already know, selling an event is becoming more challenging, especially when people rely on the marketing staff alone to get the work done. It has been proven for many events that when there is a team mentality, events sell out more often and houses become more frequently full. In order to create the… 

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Thought after the whirlwind of conferences – take action!

Posted On June 23, 2014 By Shoshana

Over the past few weekends, we have had 5 conferences related to the arts: AFTA, Chorus America, Dance USA, TCG, and Opera America. All of these conferences did talk about audience development with extra thoughts focusing on civic impact, how to engage an audience, how to diversify and be more inclusive, and how to connect… 

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ADS Founder — Shoshana Fanizza

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Portland Piano International

“Shoshana led our board in a terrific two-hour workshop on the value of Audience Development. The presentation was tremendously helpful to us in defining our audience and has been a major influence in how we relate to our patrons. I’m convinced that our evolving work in Audience Development will lead to stronger relationships with our patrons.” —Harold Gray, Artistic Director

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