Can you believe I have been posting since 2008? It will be five years next February. During this time, I have rarely posted announcements about ADS (Audience Development Specialists) aside from a few posts sharing some business growing pains. I have decided that once in a while, I will post some ADS announcements so you…
It is Wednesday, when I normally have a guest blog post for you, but I had something to say that just couldn’t wait. I am working with a theatre company that is using one or more of the discount sites in order to attempt to fill the seats. I have written a blog post about…
For our Monday Moment, take a moment to look at the #auddev chat we had on Friday, 3/23. We were having a discussion about professional/amateur audience perceptions. Do audiences perceive the differences? Are they willing to pay more for “professional?” How do we define “professional” vs. “amateur” anyway? Why are some amateur companies funded as…
I invited Connie Rhind Robey an arts marketing consultant in Washington, DC and Amy Higgins who is on the board with San Francisco Opera’s Bravo Club (a group of young professionals) to co-host today’s #auddev chat. We discussed building younger audiences. The agenda was set for discussing: Definition of younger audiences – how do you define…
Today we had another installment of #auddev chat on twitter. We had the pleasure of having Kara Whittington, who is part of the Marketing team at the San Francisco Symphony, as our guest co-host. Kara manages the discounts, promotions, advertising and sales, and has a great deal of experience with a variety of different online…
On Friday, March 18th, we had a guest host for an #auddev Twitter chat, Praxis Theatre based in Toronto, Canada. They decided to do a chat about social media and audience development for Canadian theatres and invite the world to join them. I had created a transcript for this event, but found out today that…
Today we had an #auddev chat with David Weuste from Rosebrook Classical. As you may have heard, ADS and Rosebrook Classical are partnering to bring you Audience Development Media. We decided to have this #auddev chat to get the conversation started on how to use social/digital media effectively to build your audience. The following is…
Today at 11 am ET, I chatted with Erica Sipes and others about how individual musicians can use audience development concepts and ideas to build their audiences. We mainly touched upon the 4 C’s of audience development: Connection, Community, Collaboration, and Caring. Below is the full conversation. I hope you can join us next time,…
This week I had my first #auddev chat, which opened me further to the power of Twitter for audience development. Twitter has an amazing little feature called the hashtag. A hashtag allows tweeters to categorize a tweet subject. The hashtag creates a sub-stream on Twitter that you can follow. You can use the hashtag…
Yesterday I had my first official #auddev chat on Twitter. Although it came spontaneously, arising from the moment instead of being a planned event, we had a handful of tweeters join in. The topic for the chat was #classicalmusic and audiences. I have been seeing this conversation come to the forefront of articles lately. Many…
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