Part of audience development is donor relations. Remember, the definition of audience development is to build relationships to get people more involved by becoming subscribers, volunteers and donors. Let’s face it, donations are a heck of a lot easier to obtain if you know a person well. Knowing a person also helps eliminate the fear…
Back in 2008, I mentioned in passing that we can learn a great deal from churches. I wanted to reiterate this thought and elaborate. Churches have audience development in mind right away. Here is my personal story about joining a congregation in the Chicago area: 1. I was feeling the desire to become…
ADS Founder — Shoshana Fanizza
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