This morning I am tracking tweets from two different conferences, the League of American Orchestras and the Americans for the Arts. I hope in the future to be invited to participate in some way. I have been thinking about what I would say if I were asked to present. As most of you know, I…
Welcome Wednesday has arrived! I have another special guest blog post to share with you. Today we will be considering personal branding with marketing and theatre strategist, Clay Mabbitt. After reading Clay’s blog Sold Out Run, I found him to be quite thorough when he explores a topic. Personal branding is becoming an extremely important…
This morning I found an article about the Singapore Art Festival announcing that they are taking time off next year to review, evaluate and plan for the future. I found this to be rather refreshing. Taking time off to reflect on what has happened can give you a fresh perspective. Constantly trying can be, well,…
I hope you had a nice weekend! After walking a 10k, I wasn’t able to post on Monday, but I will be back on Friday with my typical plucky commentary. It’s Wednesday, and I have a guest blog post for you as promised. Today, my friend and colleague, Howard Seth Cohen, submitted a post about…
Happy Friday to all! Today I have been thinking about the philosophy behind audience development, which is living a life of the 4 C’s: connecting with people, being a part of your community, collaborating with others, and showing you care about people. You never know where people are going to be in the future. The…
Our next guest blog will be next Wednesday. Today I have a few random thoughts due to current events this week. This week we have seen the GM over at the Metropolitan Opera hiss at another review outlet, we have seen a major consultant for our industry disregard the rule of confidentiality when posting on…
I haven’t been online that much this weekend. I needed some time away to recharge my batteries (as well as the batteries of all my iStuff). Today, I was looking at ARTicles and discovered that our Mahlerfest happened this weekend. I had no idea! I knew that this local festival was in May, but I…
I am still looking for new guest bloggers. In the meantime, I wanted to consider the “when to start audience development.” This is a big issue for me. To continue my transparency previously originated, my phone is not ringing as much as I hoped it would. I see an industry that can benefit from audience…
I have noticed that when I post tweets about arts organizations that are going bankrupt, I always tag it #auddev needed. I know some people are questioning this and feel it better to attribute the downfall of these organizations to simply bad management. Why would I continue to shout out about audience development? To me,…
For today’s Monday Moment, I have been thinking about all the organizations and artists I have had the pleasure to work with. Through many of these experiences, I have found what works and what doesn’t work regarding audience development. The following is a quick list for why audience development may not work. There is no…
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