I have been catching up on You’ve Cott Mail emails this morning. Thomas Cott is another arts administrator and advocate that scans the news for pertinent arts articles. This week he had a series concerning programming only “familiar” repertoire. It can be a balancing act to program the new when audiences seem to want…
I have been reading several articles about arts organizations that are finishing in the black. They have these top 10 management directives in common: 1. Their budgets are not overly extravagant. They are making sure to cover costs and attempt to build a surplus. 2. They are investing in endowments. All of the articles that…
I remember going through one round of union negotiations that was as nail biting as the ones I am seeing in the news about the Atlanta Symphony. We didn’t know if we would be able to have a full season. Cuts were on the table. And, this was during the season, not before it, so…
Do you want to get a good lather going for audience development? I know you have heard me mention outreach before, but I’m not sure everyone has taken action. There are two ways to develop an audience. You can throw tons of money into marketing efforts, and if you have the tons of money to…
I was at the thrift store last week on one of my treasure hunts, and I came across a book by T. Harv Eker called Secrets of the Millionaire Mind. Seeing that I was in a thrift store, it was a little ironic, but I picked it up acknowledging that perhaps I do not have…
Can you believe I have been posting since 2008? It will be five years next February. During this time, I have rarely posted announcements about ADS (Audience Development Specialists) aside from a few posts sharing some business growing pains. I have decided that once in a while, I will post some ADS announcements so you…
I am so excited to see the #MuseumOlympics on Twitter, and it is trending too! It’s been a while since I have seen some grassroots action on Twitter from the museum sector. The #MuseumOlympics invites museums to “enter” a piece of art or exhibit that has an Olympic theme or feel. Individuals can get involved…
I was watching the opening ceremonies of the Olympics and tweeted a comment that this ceremony was the arts. I had a fellow arts tweep politely tell me that we may not want to connect the ceremony to the arts since the general public may not like it (or understand the cultural differences) and it…
YouTube Broadcasts are becoming the next wave of sharing information. I have been busy this summer doing a few YouTube interviews and being a part of audience development discussions in Google+ Hangouts. I’m still learning how to get more comfortable in front of the camera so please excuse some of my amateur habits. Despite how…
I wanted to expand a little bit on my idea that I had last week during the impromptu twitter chat on this topic. Basically we were chatting about outreach (putting yourself out there) for audience development, and I had this thought: I think a major problem we have in the #arts is that we are…
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