After many more articles about the arts funding cuts proposals, I feel it is time to take some action. We, the arts lovers of this world need to do our own personal audience development and attempt to reach out to our representatives, our senators, our media, our personal circle of friends to increase the efforts.…
Yesterday I mentioned an essay that I felt was worth reading and discussing, “Resuscitating Art Music” by John Steinmetz (NARAS Journal, Summer 1993,Volume 4 No. 1). Today I am thinking I need to combine this discussion with a more broader topic – support for the arts. If you haven’t received the news yet, the GOP…
This past Saturday, I was a part of CU’s (University of Colorado in Boulder) Entrepreneurship Center for Music’s 2010 Fall Intensive: Engaging Your Audience workshop series. These workshops were for musicians in their school of music programs as well as for the community at large. The director announced that with a student body just shy…
Today I would like to focus on quality and how it affects audience development for the arts. I will not name names, but over the weekend I did partake in a few art events in my town. The marketing for these events grabbed my attention. I also happened to be personally invited to one of…
Today being Friday, I wanted to add some fun to my work day. Searching for YouTubes that feature the creative arts is a great way to get inspired. Plus, the YouTube presentations are good examples to use for audience development. Please feel free to enjoy the following and happy weekend to all! [youtube=http://www.youtube.com/watch?v=PH6xCT2aTSo] [youtube=http://www.youtube.com/watch?v=oQJY8cRH_rI] [youtube=http://www.youtube.com/watch?v=mkVoVcuLyy0]…
I am back from vacation and have been waiting for the next topic to come to me. As I was having dinner with a colleague, the discussion turned to the lack of audience development for visual artists, or rather visual artists are not using audience development. The conversation continued with my thoughts about how visual…
This morning, I blog to you about something personal, as me, Shoshana, not as ADS. While scanning articles this morning, I fell upon a delightfully charming concept in the The Atlantic: How to Listen to Classical Music, and Enjoy It This is the second post in a series by Benjamin F. Carlson. I can tell…
I had been reading the article in the Ottawa Citizen: Where have all the theatregoers gone? The article takes on the question after a theater run that was supposed to run 5 weeks closed one week early due to not enough audience. The problem seems to be that while Ottawa theatre companies have been springing…
I had a quick thought today I wanted to share. Most artists and arts organizations are attempting to target younger audiences by catering to the younger audiences. However, when I think about my own personal life and the life of many people that are into the arts, the reason we became involved in the arts…
I have discussed the 4 C’s of audience development: Community, Connection, Collaboration and Caring. It’s time now for the 4P’s of audience development… It’s been an exciting few days of discussion about audience development and issues involving our audience. Alex Ross’ lecture Inventing and Reinventing the Classical Concert for the Royal Philharmonic Society is creating…
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