I have been working on a blog for my friends at #2amt. If you are not familiar with 2amt, they are a group of enthusiastic theatre associates that enjoy sharing information and ideas. I encourage you to take a look at what they have to offer. The blog is about branding for the arts, and…
It’s Wednesday, which means I have another guest blog post for you. This time, my friend and colleague, Maureen Carruthers, owner of Low Hanging Fruit Communications, chimes in with some comments as to why it isn’t a good idea to market to everyone. If you can honestly say that your art offering is for the…
So, I signed up online to volunteer for a nonprofit in my area. I received a form letter beginning with “Hello!” The volunteer sign-up form had my name as the first field. Why didn’t they use my name? Did they want to start off on the foot that I didn’t matter as a unique person? …
Let’s pretend it is Welcome Wednesday just for this moment. Due to my workload, I was not able to post my guest blog that was scheduled. On Monday I found the following article: Portland introduces new diversity goals for local arts and culture groups seeking public funds http://bit.ly/zgoefv. This article has caused a bit of…
For this Monday moment, I wanted to share with you my hunt for a better pillow. After months of having a crick in my neck due to having the wrong pillow, I am now on the hunt to find the pillow that is right for me. I thought this was going to be quite the…
The reason you may not be getting an audience is the fact that you may be trying to fit your round peg in a square hole. The typical _______business is not for you. You don’t want to talk at people, but with people. You are a creative trying to fit in a business world. Yet,…
The other day I ordered a latte, and I forgot to let them know what kind of milk I wanted. The person behind the counter asked me if I wanted skim or whole, and I was able to get what I wanted based on their thoughtful follow up question. I have been to other coffee…
I wanted to make sure all of my readers were invited. You are invited! There are many reasons why I wanted to start the webinar series with “Participatory Classical Music.” Here are some of my thoughts: The classical music industry has been the same for over a century. There have been slight changes here and…
Good news everyone! My eBook, The How of Audience Development for the Arts: Learn the Basics, Create Your Plan, is now published and available! I have learned a great deal from this process: Friends and family can be extremely helpful when writing a book. I had people helping with editing and acting as sounding boards…
Happy Hanukkah and Happy Holidays to all! This holiday season, I have been challenging my Twitter and Facebook friends to buy responsibly this year. I am a firm believer that if you want change to happen in our world, we need to start voting with our money every day. This means that we need…
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