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Is conviction of convention killing us?

Posted On February 3, 2014 By Shoshana

I have read all the “Classical Music, Dead or Alive?” articles.  There was a lively debate last week about it.  Actually, this debate has been going on for many years according to this article from the New Yorker: The Fat Lady is Still Singing… As I mentioned in the past, the arts have traditions of… 

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The uncomfortableness of old and new side by side?

Posted On July 30, 2013 By Shoshana

My friend, Dale, sent me a thread to look at on Reddit: Going to my first symphony, what are some tips for my first experience? This ongoing conversation has me thinking about traditions and their protocols.  The traditions with the respective protocols are generated by people.  People adopt these ways, and a status quo forms.… 

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Audience development and arts relevancy

Posted On August 17, 2011 By Shoshana

Every once in a while, I seem to need to ramble about a topic that has popped up in my head with aspirations to be explored more.  Today, I have been thinking about relevancy.  When we think about the products we buy, they need to be relevant to our lives or we will not purchase… 

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ADS Founder — Shoshana Fanizza

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Arizona Women’s Theatre Company (AZWTC)

“I loved the sessions and as I was taking them for my newly elected position, I felt I needed some close mentoring and strict goal setting..She absolutely did listen to our needs and tailored her sessions to fit our little situation. I have bragged about the sessions to other admins in our areas. Some of the instructions were familiar as I had followed her ideas for some time. Most are obtainable over time and will be implemented this coming year as we finish our season. My time with Shoshana at ADS, I would rate it First Class!” —Joy Bingham Strimple, Board President

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