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Why don’t they come?

Posted On May 19, 2015 By Shoshana

I have a quick response to the article “Why Don’t They Come?” by Createquity. It is fantastic that they are attempting to solve this puzzle as to why a certain demographic, lower income adults, do not attend the arts. Is it price, education, perception? This demographic has more free time, so this was not the… 

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Trickle down theory for the arts?

Posted On October 8, 2014 By Shoshana

The Wallace Foundation’s current audience development initiative is floating around the arts world these days.  They will be providing funding for supporting an additional “up to 25 performing and visual arts organizations to the tune of $40 million over a six-year period.” The NPQ did a write-up recently: Infographic: Nine Effective Practices for Building Audiences for… 

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Audience development for the arts – take action!

Posted On June 1, 2012 By Shoshana

Happy Friday to you!  Do you have any weekend plans?  I have been looking at a few online calendars to see if there are any arts events I want to go to.  This is my research phase.  I can spend a great deal of time looking around, but eventually, if I want to do anything,… 

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ADS Founder — Shoshana Fanizza

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Colleen Tucker

“As an individual fine artist, the Audience Development workshop helped me take a hard look at how to reach people and how to keep them engaged. Performing artists have a built in "paying audience" which may be obvious but for me I have to generate my patrons one at a time. Finding a way to interest people in my art is a full time job; I found helpful tools that I had not considered during the workshop.” —Colleen Tucker, Pastel artist

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