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Audience development and arts relevancy

Posted On August 17, 2011 By Shoshana

Every once in a while, I seem to need to ramble about a topic that has popped up in my head with aspirations to be explored more.  Today, I have been thinking about relevancy.  When we think about the products we buy, they need to be relevant to our lives or we will not purchase… 

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ADS Founder — Shoshana Fanizza

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Kamp Camille

“I booked a series of phone sessions with Shoshana because I think in order for record companies and booking agents to take us seriously we need to have a certain number of fans that we have a great relationship with who consistently come to our shows. Shoshana helped me to channel certain hazy focuses I had into more solid avenues. I also learned more about my goal, what we really want to do with our music, and how we want to affect people. We are now building a relationship by finding out what people like and want so we can see through their eyes. Shoshana’s sessions were fantastic- she followed up and she even helped promote!” —Chantelle Tibbs

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