Is it possible to experiment with new programs and stay on brand at the same time? If you know who your existing and potential audiences are, yes you can. I have been working with a few organizations that are attempting to build new audiences with new programs. Sometimes I get the call too late to…
Again, I am inspired by an article this morning – from the BBC Culture page: Does pop belong to the past? The article ends with: Rock, pop, classical – music is music, and the future is right here. I recall seeing a few articles and performances to showcase what the arts will be like in…
Here is a quick post for you today since I am busy building audiences and support for my clients! I received a marketing email from a local organization, and I was puzzled to see, yet again, the same old faces on their programming, and some of the same repertoire. For a presenter, it doesn’t make…
I have been catching up on You’ve Cott Mail emails this morning. Thomas Cott is another arts administrator and advocate that scans the news for pertinent arts articles. This week he had a series concerning programming only “familiar” repertoire. It can be a balancing act to program the new when audiences seem to want…
ADS Founder — Shoshana Fanizza
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