I had a mixed reaction this morning to the following: Arts Preview 2014-15: How to score cheap tickets For audience development, cheap seats may be necessary to get people to dip their toe in the arts water. We declare, “Come on in, the arts are fine, and it won’t break your wallet to jump off…
I have been seeing a great deal of discussion on pricing in terms of outreaching to build an audience. Dynamic pricing has been discussed (think airline pricing with prices being lower with earlier purchase). Also, Groupons or Living Social, or coupon sales have been discussed. Both options can build “butts in seats,” but do they…
ADS Founder — Shoshana Fanizza
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