After over 10 years of blog posts, I hope I am not repeating myself here. I have come across numerous examples of organizations and individual artists that try to take on too much in order to gain a bigger audience. What normally tends to happen is they become spread too thin (in all aspects of…
I wanted to leave a quick reminder that it is Saturday Small Business Day, and to patronize mom and pop, nonprofits, and arts organizations today. I myself run a small business. If you need a gift for an arts administrator or a nonprofit administrator, please do consider purchasing my books for them. Use code BlackFriday25…
Actually, I am not sure what number I am on, but five seemed right! Today I have been thinking about, are you ready? No, really, that is what I have been thinking about. Are you ready? I have come across organizations and artists that say they want a bigger audience and more support, yet the…
Just a quick thought today. I am still seeing organizations that are attempting to go it alone, meaning, they have yet to become a part of their community. Sure, you want to build people around your art form and organization, but people will go to you if you go to them and become a part…
This morning as I consumed my breakfast, a commercial came on for Orangetheory Fitness. Being a marketing mind that is always evaluating, this commercial was branded in a way that was not meant for me. Here is the commercial: I found the images of “beautiful people” working out on a rat race of high tech…
Putting this out there, again: I was thinking about all the details I have to get done for the organization I am working for at the moment. It is a big list of everything that is involved with marketing a season. It includes all the planning for audience development, marketing direction for the season, advertising,…
Lately I have been reading a bunch of books on Taoism and Buddhism. I am attempting to absorb the wisdom in ways that I can apply the knowledge to my arts practice. I came up with 3 concepts from my studies I would like to share with you. I believe these ideas will build better…
ADS Founder — Shoshana Fanizza
Tip Jar
Purchase Our Books!
