I had a conversation with an arts center yesterday. They mentioned that they are working with a marketing company and are busy pulling their target audience information after some research. I was concerned that they were only going as far as to target demographics, such as age, gender, income, zip code, etc. It is good…
This weekend I have been researching for one of my clients to give them ideas about who to invite to their upcoming shows. For some reason, this Sesame Street song popped into my head: [youtube http://www.youtube.com/watch?v=V2bbnlZwlGQ] I am finding that the arts need to start meeting the people of their neighborhood – the people that…
Today I was in a YouTube kinda mood. Instead of posting here, I invite you to view my recently updated YouTube Gallery. This time, we are highlighting some fantastic examples of trailers for the arts. Trailers are not just for movies anymore. With the online video craze, trailers can be made for any type of…
It is Wednesday, when I normally have a guest blog post for you, but I had something to say that just couldn’t wait. I am working with a theatre company that is using one or more of the discount sites in order to attempt to fill the seats. I have written a blog post about…
For our Monday Moment, take a moment to look at the #auddev chat we had on Friday, 3/23. We were having a discussion about professional/amateur audience perceptions. Do audiences perceive the differences? Are they willing to pay more for “professional?” How do we define “professional” vs. “amateur” anyway? Why are some amateur companies funded as…
Last week, I gave you taste of a blog that has been in the works. We decided to simply add to this post here at our blog home. We started with our first screenshot, and we asked you to guess what type of theatre company this is. This is my first attempt at an audio…
The 2amt blog is taking a little longer to post, but we still have our Welcome Wednesday guest blog! Please join me in welcoming David Dombrosky from InstantEncore. David has been a champion for educating the arts industry about mobile technology. He is our guest speaker for our webinar this Friday, Noon ET. Currently he…
I have been working on a blog for my friends at #2amt. If you are not familiar with 2amt, they are a group of enthusiastic theatre associates that enjoy sharing information and ideas. I encourage you to take a look at what they have to offer. The blog is about branding for the arts, and…
It’s Wednesday, which means I have another guest blog post for you. This time, my friend and colleague, Maureen Carruthers, owner of Low Hanging Fruit Communications, chimes in with some comments as to why it isn’t a good idea to market to everyone. If you can honestly say that your art offering is for the…
Today for Welcome Wednesday, my friend and artist Annette Coleman had something particular to say about visual artists and their use of emails for audience development. How can you create better email invitations to increase your audiences? Without further ado: ************************************************* The Artists’ Voice – Annette Coleman Visual Artists – say it with a picture…
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