I was having a conversation last night with another arts marketer, and he mentioned that he worked for a bigger organization that was not able to work out the new branding due to monetary concerns. I was surprised to hear this. I mainly work with smaller to mid-sized organizations, and in each case of…
Just a quick thought today. I am still seeing organizations that are attempting to go it alone, meaning, they have yet to become a part of their community. Sure, you want to build people around your art form and organization, but people will go to you if you go to them and become a part…
Terrific Tuesday to you. I wanted to share a very quick thought today. What if your website was a resource? What if people went to your site, not just to find out about your upcoming events or new art, etc., but to learn about your art form. What if you were able to be listed…
Dear classical music musicians and agents, Hello! I have been a promoter of classical music since 1997, and at first, during those times, what we had in terms of content for marketing was fine. However, times have changed. Our world is filled with events that compete for attention. On a given night, you can have…
Countdown to Valentine’s Day continues with thoughts about love vs. fear. I have been reading and thinking a great deal about whether actions come from either love or fear. If it comes from love, there is a fuzzy feeling that makes you smile and feel good. If the action comes from fear, it has a…
This week I have witnessed a few organizations that have fallen a bit flat due to loss in energy. I won’t point out the who of this story, but I think you will be able to relate. You can feel if the energy is there just by looking at a website or at a marketing…
Two things happened this morning that has me thinking about perceptions. One, I talked with a theatre company who has their audiences scattered across several shows per play, and I mentioned to them the perception of less than full houses on the existing audiences may not be advantageous. When people see the empty seats, they…
Happy Friday to you! We made it through the week! I wanted to post a quick thought before we go out and experience some awesome arts activities this weekend. Yesterday I saw an ad with a cat that was hilarious. If it had been about fly fishing, I might not have paid much attention, but…
I am working on several evaluations for various arts organizations around the country, and what I am finding out is that some of us know our basic demographics of our audiences, but most of us do not know about the psychographics. psy·cho·graph·ics ˌsīkōˈɡrafiks/ noun noun: psychographics the study and classification of people according to their attitudes,…
ADS Founder — Shoshana Fanizza
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