Today I saw a collaboration in the news that was very encouraging. There have been so many “tough times” articles, and I was very happy to see two arts organizations decide to team up to brave the economic storm together. Jersey Symphony, Opera NJ team up in hard times by Peggy McGlone/The Star-Ledger Monday February…
Today I was pleasantly surprised to see an audience development news item from my own neck of the woods. Our public library has teamed up with various arts organizations to provide a format that is a win-win situation. The library offers quality, free performances for the community and the arts organizations and artists have a…
I have been thinking a great deal lately about the differences between audience development and marketing. I have also been thinking about why audience development can save the arts vs. marketing. I feel that there needs a shift to take place, to put resources and staff capacity towards audience development, but right now, most artists…
Many people behind arts organizations I have spoken to do not know where to begin when it comes to audience development. All they know is that they need audience development to increase their audiences and to build a better audience in general. So many of them have taken shots in the dark to attempt to…
ADS Founder — Shoshana Fanizza
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