Today I happened to come across this article: The Lesson Of Britten’s ‘War Requiem’: Don’t Underestimate Younger Audiences Basically, this article talks about how an instructor gave her students a challenging piece of music to listen to, Britten’s “War Requiem,” but found ways that the kids could relate to it so they could find meaning…
Remember the days when you had to go to the box office to purchase a ticket and speak to a person that was a part of the organization? Or remember purchasing art from the artist directly instead of online at Etsy? I’m not knocking the new services that we have that provide a quick and…
Today I came across this article: Fund for the Arts ponders new ways, director in post-Allan Cowen era It was a very open and honest article about mistakes that have been made and the consequences that resulted from these mistakes. If arts organizations want to not only survive, but thrive, we need to point out…
I have been missing in action the past week in order to work on a project near and dear to my heart. I have been seeing a need for an audience development for the arts conference, a place to actually learn a few of the ins and outs while being able to exchange ideas with…
There has been a good discussion happening since Rocco Landesman, chairman of the NEA, had the audacity ( ;O) ) to point out that arts organizations should downsize or collaborate more due to high supply and low demand: #SupplyDemand There of some us in the arts world that will agree and some of us who…
In order to make my “Best of” list of advice a top 10 list, there are three more main points to make. Drum roll please! 8. Deliver impeccable customer service! I wanted to remind you that when we have an extremely positive experience or when we have an extremely negative experience, most of us will…
A few weeks ago, I asked my Twitter followers to post: RT & fill in the blank. I love classical music because ___. #classicalmusic The reason I asked is because I felt it would be good to share the reasons and the passions as to why we listen to classical music. To be quite honest,…
Lately I have been seeing many marketing messages that are rather lengthy and very verbose. With so many marketing messages flying at us, don’t you think it would be better to be descriptive in as few words as possible? You can always give an option to go to a web page for more information. Let’s…
I have been seeing a great deal of discussion on pricing in terms of outreaching to build an audience. Dynamic pricing has been discussed (think airline pricing with prices being lower with earlier purchase). Also, Groupons or Living Social, or coupon sales have been discussed. Both options can build “butts in seats,” but do they…
Today I would like to focus on quality and how it affects audience development for the arts. I will not name names, but over the weekend I did partake in a few art events in my town. The marketing for these events grabbed my attention. I also happened to be personally invited to one of…
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